What Are You Building?

Many hazards can threaten to compromise your property. Temperatures, pests, and more can damage your property, which can lead to costly repairs and maintenance and reflect poorly upon the safety of your facility and your property management capabilities. However, few hazards are as devastating to a property owner's reputation as earthquakes. Earthquakes are especially dangerous to soft-story structures. Soft-story structures contain one or more stories that are weaker than the stories above or below. Should an earthquake strike, a soft story is a likely point of collapse. Fortunately, a soft-story retrofit provided by seismic retrofitting services can reinforce these weak points. Soft-story retrofits provide numerous safety advantages that help property owners maintain and enhance their reputation as property owners. Read on below to learn more about how a soft-story retrofit can enhance brand perception.

Enhance Your Marketing Capabilities

If your building contains a soft story, you are required by law to disclose this seismic instability risk to prospective tenants, and the building is listed in the city's public inventory of soft-story buildings. Needless to say, this information can quickly spread among tenants and other citizens, causing safety concerns that can damage your property's reputation. Fortunately, a soft-story retrofit means that you no longer have to scare away your prospective tenants by telling them that your facility is dangerous. Nor will your building be included in the city's inventory of soft-story buildings, helping you reassure prospective tenants that your facility is safe and market it in a positive light. This improved perception of safety also enables you to command higher rental prices, which you can use to optimize your building and improve tenant opinions of your property and brand.

Reduce Risks of Reputation Damage

If your building has a soft story, a lawsuit could happen at any time. If an earthquake hits, your tenants' lives are put at risk, and you will be to blame for any consequences. If you are taken to court due to damage caused by an earthquake, it can easily damage your brand and property's reputation, especially if you are responsible for lost lives. Fortunately, a soft-story retrofit significantly reduces the risks of earthquake damage as well as the associated lawsuits, enabling you to maintain the reputation of both your property and your brand.

Soft-story buildings often suffer from a reduced reputation due to safety concerns. Fortunately, seismic retrofitting services are standing by to ensure that doesn't happen.